Back-end factors (indexing and load time)ģ. On-page factors (keywords, metatags, and content)Ģ. Reach out to one of our SEO experts if you have follow-up questions or want to learn about some of our advanced SEO products that can help you get the results you want.While performing SEO test online, the three main things that should be kept in mind areġ. We recommend reading each of the sections, making notes about what needs to be improved, and following the tasks outlined at the bottom. Doing SEO the right way will bring more organic traffic to your site, which increases your conversion rates.Īnd don’t forget that your main competitors are already utilizing SEO to rank higher than you! What To Do With The ResultsĪs we explained above, this comprehensive SEO report includes everything you’ll need to know about your website or individual web pages. It’s likely these potential customers will never see your site if it’s not ranking on the first or second page of results. People interested in goods or services will first Google search what is available. Over 90% of all online searches are done on Google. SEO is the key to running a successful online business.
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Backlinks are like SEO gold.įind out how SEO can work for you. You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. Links are one of the top-ranking factors. The content you post can influence your SEO depending on whether it incorporates the right keywords and is of high quality. These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides. You’ll need to use a tool like our FREE Google Keyword Planner Tool to find high-performing keywords in your industry or niche.
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No one knows exactly what it is, but through research and trial & error we’ve learned what factors influence SEO. Google searches are based on an algorithm controlled by the company. It’s constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive. Instead, your ranking will improve on its own as you add more keywords, content, or links. You may pay an agency to handle your SEO but you aren’t paying for the visibility. It’s also important to understand that SEO is entirely organic. A sporting goods store, for example, will use SEO to ensure that their website will appear on Google if someone searches for “running sneakers” or “batting helmets.” Most businesses have an online presence these days and they utilize SEO strategies to make it easier for potential customers to find them.
This is an enormous topic, more than we can explain in a paragraph or two, but in basic terms, SEO or search engine optimization has to do with the adjustments you make on and off your website to rank higher on Google. It’s everything you’ll need to stay competitive. Once inside of our system, you can see all of our tools under the main menu. If you like this tool and want to explore some of the other ones we offer, sign up for a free HOTH account. The program (powered by Moz) will break down all of the things you should do to improve the SEO on your site.īoosting your website is as simple as checking each box on the list! Video Walkthroughĭid you know we have a YouTube page with how-to videos for all of our free SEO tools? Below you can watch a recording of a HOTH campaign manager going through the SEO Audit Tool. Our Best FREE Website SEO Audit Tool will also analyze your links (page and domain) and give you tips.Īnd speaking of site improvement, our favorite SEO Audit Tool feature is the “Tasks” section at the end. Our blog also included a meta description while the other page did not. In this example, The HOTH is graded higher than the other website because we properly used the keyword in the title tag and kept it 70 words or less. In this case, we entered the keyword “sales page.” Check out the results below. The tool begins by analyzing how your keyword is used on the page.
Once you enter all of the URLs and any keywords you want to be analyzed, click “Scan Now” and you’ll receive a comprehensive SEO report in seconds. As an example, we decided to compare one of our popular blogs, “ The Anatomy of a Killer Sales Page: Boost Traffic & Conversions,” against a similar piece. There’s also an option to include competitor URLs for comparison purposes. You can start by entering your domain or individual web pages into the tool.
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The HOTH’s Best FREE Website SEO Audit Tool gives you comprehensive SEO data on websites or webpages without having to spend hundreds or thousands of dollars on advanced software or expensive marketing agencies.
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